Management Strategy: Achieving Sustained Competitive Advantage

Chapter 1 Winning Moves

PART 1 EXTERNAL AND INTERNAL ANALYSIS

Chapter 2 External Analysis

Chapter 3 Internal Analysis

PART 2 MAKING MOVES

Chapter 4 Positioning, Tactics, and Timing

Chapter 5 Corporate-Level Strategy and Diversification

Chapter 6 Globalization

Chapter 7 Innovation and Entrepreneurship

PART THREE IMPLEMENTATION AND REINVENTION

Chapter 8 Implementation

Chapter 9 Continuous Reinvention

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