Managerial Economics: Analysis, Problems, Cases, Study Guide , 8th Edition
, by Truett, Lila J.; Truett, Dale B.- ISBN: 9780471462477 | 0471462470
- Cover: Paperback
- Copyright: 7/7/2003
Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet. * Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization. * Shows how real-world firms have addressed issues discussed in the book. * Emphasizes the global aspects of managerial economics and its application in the international marketplace.