A Manager's Guide to Newsletters:

How to start and manage a newsletter that influences the way readers think or act. A Manager's Guide to Newsletters: Communicating for Results is the first book about newsletters to focus on the managerial issues: planning, administration, and evaluation.

Preface	p. i
Introduction	p. 1
Newsletters
The Sovereign Report	p. 9
Inside News	p. 15
Calgary Quality Council Faxletter	p. 23
Strategy
Why newsletters? Why now?	p. 27
Your needs and objectives	p. 37
Meeting reader needs	p. 47
Tactics
Willing and able readers?	p. 59
Selecting content	p. 71
Presentation tactics	p. 81
How often? How many pages?	p. 93
Administration
Editorial boards	p. 105
Newsletter processes and scheduling	p. 117
Newsletter budgets	p. 129
Media relations	p. 139
Generating article ideas	p. 149
Evaluation
Profiling readers	p. 163
Costs and returns	p. 175
Assessing performance	p. 185
Appendixes
Glossary	p. 193
Further reading	p. 197
Index	p. 201
The Manager's Guide site on the World Wide Web	p. 211
Table of Contents provided by Syndetics. All Rights Reserved.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

A Manager's Guide to Newsletters: Communicating for Results

Summary

Table of Contents

Supplemental Materials