The Manager's Guide to Strategy
, by Formisano, RogerNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780071421720 | 0071421726
- Cover: Paperback
- Copyright: 11/10/2003
Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs.The Manager's Guide to Strategyshows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.