Managing Business Transactions

The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds. This is the first book on the principles of a "new managerial economics", based on transaction cost economics.

Paul H. Rubin is professor of economics at Emory University and vice-president of Glassman-Oliver Economic Consultants in Washington, D.C. He is the author of Business Firms and the Common Law and over fifty articles in the economics literature.

Contents

Foreword by Oliver E. Williamson

Preface and Acknowledgments

PART I Inputs

1 Make or Buy?
2 Buying Complex Products
3 Structuring Employment Agreements

PART II Capital and Finance

4 Some Notes on Finance
5 Takeovers and Restructurings

PART III Marketing

6 Distributing the Product: Vertical Controls
7 Franchising
8 Creating a Reputation Summary and Implications

Glossary
Bibliography
Index

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Managing Business Transactions

Summary

Author Biography

Table of Contents

Supplemental Materials