Section1 INTRODUCTION Chapter1 Basic Strategy Concepts Section2 AUDIT OF ASSETS AND ENVIRONMENT Chapter2 Internal Audit of Strategic Assets - Resources and Competencies Chapter3 External Environmental Assessment - Law, Economics, Demographics Chapter4 External Environmental Assessment - Market and Customers Chapter5 External Environmental Assessment - Industry and Competitors Appendix SWOT Analysis Section3 FORMULATING STRATEGIES Chapter6 Defining Future Direction of the Organization Chapter7 Formulating Corporate-Level Strategy Chapter8 SBU-Level and Functional Area Strategy Section4 IMPLEMENTING STRATEGIES Chapter9 Implementing the Strategy Chapter10 Monitoring, Fine-Tuning and Changing the Strategy Section5 STRATEGIC PLANNING OPTIONS Chapter11 Strategic Planning Options - Internal Expansion Chapter12 Strategic Planning Options - Strategic Alliances Chapter13 Strategic Planning Options - Mergers and Acquisitions Chapter14 Strategic Planning Options - Downsizing, Divestiture, and Bankruptcy Section6 FUNCTIONAL AREAS IN STRATEGIC PLANNING Chapter15 Finance in Strategic Planning Chapter16 Marketing in Strategic Planning Chapter17 Human Resources in Strategic Planning Chapter18 Legal Implications of Strategic Decisions Section7 STRATEGY SUPPORT FACTORS Chapter19 Organization Design and Culture Chapter20 Managing Strategic Change Chapter21 Tools for Strategic Analysis, Planning, and Management Chapter22 Strategy in Other Types of Organizations
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