Managing the New Customer Relationship Strategies to Engage the Social Customer and Build Lasting Value

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Managing the New Customer Relationship Strategies to Engage the Social Customer and Build Lasting Value by Gordon, Ian, 9781118092217
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  • ISBN: 9781118092217 | 111809221X
  • Cover: Hardcover
  • Copyright: 4/2/2013

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Tools and solutions for managing customer relationships, building your customer base, and growing your business Customer Relationship Management revolutionized the way businesses relate to existing customers. The New Relationship Marketing updates CRM with very latest on relationship marketing with new strategies, technologies, and techniques. With so many businesses now practicing core relationship marketing strategies, the top companies will be those that are savvy enough to use the latest techniques and technologies to get the most of their marketing budgets--keeping more customers and gaining new ones along the way. In the age social media, existing customers reduce your marketing costs when they spread your gospel free of charge. This book shows you how to engage those customers, excite them, keep them, and use them to grow your business.
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