Managing the Press Origins of the Media Presidency, 1897-1933

Managing the Press re-examines the emergence of the 20th century media president, whose authority to govern depends largely on his ability to generate public support by appealing to the citizenry through the news media. From 1897 to 1933, White House successes and failures with the press established a foundation for modern executive leadership and helped to shape patterns of media practices and technologies through which Americans have viewed the presidency during most of the 20th century. Author Stephen Ponder shows how these findings suggest a new context for contemporary questions about mediated public opinion and the foundations of presidential power, the challenge to the presidency by an increasingly adversarial press, the emergence of "new media" formats and technologies, and the shaping of presidential leadership for the 21st century. Managing the Press explores the rise of the media presidency through the lens of the late 20th century, when the relationship between the president and the press is relevant to more important issues than ever before in the context of American politics.

Stephen Ponder is Associate Professor of Journalism and Communication at the University of Oregon. For ten years he worked as a journalist for regional and national news organizations, and also served as a congressional press secretary.