Marketing

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Supplemental Materials

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Preface
Introduction	p. 2
The Nature of Marketing	p. 4
Marketing Management: Strategy and Ethical Behavior	p. 32
The External Environment	p. 68
Analysis of Market and Consumer Behavior	p. 102
Information Management	p. 104
Consumer Behavior: Understanding Decision-Making Processes	p. 142
Consumer Behavior: Social Influences	p. 178
Business Markets and Organizational Buying	p. 208
Market Strategy for Global Competition	p. 234
Market Segmentation and Positioning Strategies	p. 236
Global Competition and International Marketing Strategy	p. 276
Product Strategy	p. 308
The Elements of Products	p. 310
The Product Life Cycle and Basic Product Strategies	p. 348
Marketing New Products	p. 382
The Marketing of Quality Services	p. 418
Distribution Strategy	p. 444
The Nature of Distribution	p. 446
Retailing and Wholesaling	p. 486
Physical Distribution Management	p. 528
Promotion Strategy	p. 560
Marketing Communications and Promotion Strategy	p. 562
Advertising and Public Relations	p. 596
Personal Selling, Sales Management, and Sales Promotion	p. 642
Pricing Strategy	p. 684
Introduction to Pricing Concepts	p. 686
Pricing Strategies and Tactics	p. 714
Effective Marketing Management	p. 750
Implementing and Controlling the Marketing Program	p. 752
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