Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End

, by Brown, Stephen; Bell, Jim; Carson, David

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ISBN: 9780203360620 | 0203360621
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Copyright: 9/6/2003

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Summary

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Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.

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Preface
Apocaholics Anonymous: Looking back on the End of Marketing
Crisis
Trinitarianism, the Eternal Evangel and the Three Eras Schema
Making a Drama out of a Crisis: The Final Curtain for the Marketing Concept
Apocalyptus Interruptus: A Tale by Parables, Apostles and Epistles
On Aura, Illusion, Escape and Hope in Apocalytic Consumption: The Apotheosis of Las Vegas
Judgement
In Search of the Hidden Go(o)d: A Philosophical Deconstruction and Narratological Revisitation of the Eschatological Metaphor in Marketing
The Protestant Ethic and the Spirit of Marketing: Visions of the End
Markets: Exchange and the Extreme Cornelius
The Fall and Rise of Marketing Fundamentalism: The Case of the 'Nature and D'ecouvertes' Distribution Concept
Renovation
Marketing Adidimus
Advertising Research: Sins of Omission and Inaugurated Eschatology
The Pathetic Phallusies of St. Thomas Aquinas and why Marketing Should Give Eve a Break
On Eschatology, Onanist Scatology, or Honest Catalogy?
Cat Singing and Cat Slinging as Riffs, Rifts and Writs in A Catalytic Catechism for the Cataclysm
The Future is Past: Marketing, Apocalypse and the Retreat From Utopia
Table of Contents provided by Publisher. All Rights Reserved.

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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End

Summary

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End

Summary

Table of Contents

Supplemental Materials

Digital License