Marketing for Arch/Designers Cl

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ISBN: 9780393731002 | 0393731006
Cover: Hardcover
Copyright: 4/17/2005

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The well-designed print and electronic materials shown here--brochures, books, slide shows, Web sites, and multimedia presentations--will serve as models and inspiration for enhancing their own publications, whether designed in-house or out.

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Introduction	p. 9
Corporate identity packages	p. 13
Direct mail : print communications	p. 31
Digital and time-based communications	p. 42
Advertising media	p. 57
Materials for seminars, lecturers, interviews, trade shows, conferences, and conventions	p. 70
Special events and unique approaches	p. 86
Office portfolios and books	p. 103
Afterword	p. 125
SMPS domains of practice	p. 142
Table of Contents provided by Blackwell. All Rights Reserved.

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Marketing for Arch/Designers Cl

Summary

Author Biography

Table of Contents

Supplemental Materials