Marketing: The Basics

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Marketing: The Basics by Moore; Karl, 9780415779005
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  • ISBN: 9780415779005 | 0415779006
  • Cover: Nonspecific Binding
  • Copyright: 1/20/2010

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Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century.
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