Marketing Communication: A Critical Introduction

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Marketing Communication: A Critical Introduction by Varey; Richard, 9780415230391
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  • ISBN: 9780415230391 | 041523039X
  • Cover: Hardcover
  • Copyright: 12/14/2001
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Providing a contemporary examination of marketing as a social process, the book focuses on a planned, integrated marketing communication program. Combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments as e-communication and new media.

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