Marketing Communication New Approaches, Technologies, and Styles

Styles brings together leading authorities from both academia and themarketing industry to provide a comprehensive overview and analysis of therapidly changing world of marketing communication in the 21st Century.Containing a broad tableau of perspectives, the book reflects the insights andexperiences of academics and practitioners from both sides of the Atlantic.With its timely and in-depth focus on contemporary and evolving trends inmarketing communication, this book will be of interest to a diverse audience ofacademics, students, and marketing professionals. Primarily intended as asupplemental reader for undergraduate, graduate, and MBA courses, the focus onemerging developments in the field will also appeal to a broad range ofresearchers and marketing professionals.