Marketing Concepts and Strategies Study Guide

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Marketing Concepts and Strategies Study Guide by Pride, William, 9780618192458
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  • ISBN: 9780618192458 | 061819245X
  • Cover: Paperback
  • Copyright: 3/28/2002

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This guide reinforces chapter material with chapter outlines, matching exercises, true/false statements, multiple-choice questions, and a mini-case. Also, the guide features questions different from those on the Real Deal UpGrade CD-ROM and the textbook web site.
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