Marketing Discourse : A Critical Perspective

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Marketing Discourse : A Critical Perspective by Sk†l‚n, Per; FougŠre, Martin; Fellesson, Markus, 9780203932995
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  • ISBN: 9780203932995 | 0203932994
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  • Copyright: 12/14/2007

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The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
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