Marketing in the Emerging Markets of Islamic Countries

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ISBN: 9781403991737 | 1403991731
Cover: Hardcover
Copyright: 1/15/2007

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The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

List of Figures	p. viii
List of Maps	p. x
List of Tables	p. xi
Notes on the Contributors	p. xii
Marketing Challenges in Islamic Countries	p. 1
Introduction	p. 1
Islamic business ethics and their impact on marketing	p. 3
Western business operations in Islamic countries	p. 5
Intra-Islamic cooperation	p. 5
Market segmentation	p. 6
Market characteristics of Islamic countries	p. 8
Promotion and distribution	p. 10
Business-to-business and consumer markets	p. 11
Conclusion	p. 11
Marketing in Central Asia	p. 14
Brief historical background	p. 14
The economic environment	p. 16
Foreign direct investment	p. 17
Regional challenges	p. 18
Market structure and consumer behavior	p. 21
Conclusion	p. 22
Marketing in Kazakhstan	p. 24
Brief historical background	p. 24
Ethnicity and culture	p. 26
Demographic and political profile	p. 28
The economy	p. 30
Membership of economic blocs	p. 36
Foreign trade	p. 37
Foreign direct investment	p. 40
Foreign companies in the consumer market	p. 44
Retailing	p. 45
Promotion	p. 45
Procurement	p. 49
Distribution	p. 49
Franchising	p. 50
Company marketing	p. 51
Conclusion	p. 53
Marketing in the Maghreb Region	p. 55
Brief historical background	p. 55
The regional economy	p. 56
Internationalization	p. 66
Conclusion	p. 68
Marketing in Morocco	p. 69
Introduction	p. 69
The macro-environment of business	p. 71
The political scene	p. 75
The economy and trade links	p. 77
Physical and electronic links to world markets	p. 80
The expansion of tourism	p. 83
Successful Moroccan businesses and brands	p. 84
Marketing practices and opportunities	p. 84
Conclusions and prospects for the future	p. 91
Marketing in the Middle East	p. 95
Brief historical background	p. 96
The economy	p. 97
The regional market	p. 100
Cultural characteristics	p. 103
Consumer behavior	p. 104
Marketing strategies for Middle Eastern markets	p. 107
Conclusion	p. 109
Marketing in Kuwait	p. 112
Introduction	p. 113
Geographical and historical background	p. 113
Structure of the economy	p. 115
Demographic profile	p. 116
The market for consumer goods	p. 117
Consumer behavior	p. 117
Characteristics of marketing management	p. 121
Government regulations and international companies	p. 124
International marketing	p. 125
Conclusion	p. 130
Marketing in Saudi Arabia	p. 132
Brief historical background	p. 133
Population and customs	p. 133
Economic overview	p. 134
Foreign trade	p. 137
Foreign direct investment	p. 142
Management practices in Saudi companies	p. 143
The consumer market and consumer behavior	p. 144
Product issues	p. 145
Price issues	p. 146
Distribution	p. 146
Promotion	p. 149
Conclusion	p. 150
Marketing in Iran	p. 253
Brief historical background	p. 154
Demographic profile	p. 157
The economy	p. 158
International trade	p. 165
National culture	p. 168
The Iranian market	p. 168
Iranian companies	p. 169
The consumer market	p. 170
The media market	p. 171
Promotion	p. 172
Conclusion	p. 173
Marketing in the Islamic Countries of Southeast Asia	p. 175
Brief historical background	p. 176
Population	p. 178
Economic development	p. 178
Regional integration	p. 183
Marketing in Brunei, Indonesia and Malaysia	p. 183
Conclusion	p. 194
Index	p. 197
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Marketing in the Emerging Markets of Islamic Countries

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Marketing in the Emerging Markets of Islamic Countries

Summary

Author Biography

Table of Contents

Supplemental Materials

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