The Marketing Era

Everything is marketed today: from sneakers to soda to schools and neighborhoods, even funeral homes do marketing. Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. This book examines the fundamentals of marketing, from research to practice, including topics such as focus groups, market saturation, and the rise of the 24 hour consumer.