Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions

Provides business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to effective and readily applicable skills. Marshals theory, practice and case studies around real HE and FE issues. Softcover.

Dr Paul Gibbs was manager of Edexcel Foundation's (the English vocational and academic examination and awarding body) higher education business and its BTEC brands, and is now Dean of the Business School at Intercollege, Cyprus. He is an experienced educational marketer and a member of the Chartered Institute of Marketing Michael Knapp has held a range of senior marketing and management positions in industry, including Marketing and Development Director of Golden Wonder-HP Ltd, and Managing Director of Dairy Crest Foods Ltd. He is now a business development consultant following his retirement in 2000 from the position of Corporate Marketing Director of Edexcel Foundation