Marketing Hospitality

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Marketing Hospitality by Hsu, Cathy H. C.; Powers, Tom, 9780471348856
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  • ISBN: 9780471348856 | 0471348856
  • Cover: Hardcover
  • Copyright: 6/29/2001

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This book covers the basic theory and practice of hospitality marketing. It thoroughly discusses strategy, marketing planning and marketing organization.
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