Marketing Innovations for Sustainable Destinations

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Marketing Innovations for Sustainable Destinations by Fyall, Alan; Kozak, Metin; Andreu, Luisa; Gnoth, Juergen; Sibila, Sonja, 9781906884055
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  • ISBN: 9781906884055 | 1906884056
  • Cover: Hardcover
  • Copyright: 9/6/2009

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A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
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