Marketing Kit for Dummies

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

Introduction
Tools for Designing Great Marketing Programs
Boosting Your Business with Great Marketing
Crafting a Breakthrough Marketing Plan
Cutting Costs and Boosting Impact
Advertising Management and Design
Planning and Budgeting Ad Campaigns
Shortcuts to Great Ads
Power Alternatives to Advertising
Branding with Business Cards, Letterhead, and More
Creating Eye-Catching Brochures, Catalogs, and Spec Sheets
Planning Coupons and Other Sales Promotions
Spreading the Word with Newsletters
Taking Advantage of Publicity
Honing Your Marketing Skills
The Customer Research Workshop
The Creativity Workshop
Writing Well for Marketing and Sales
Sales and Service Success
Mastering the Sales Process
Closing the Sale
The Sales Success Workshop
The Part of Tens
Ten Great Marketing Strategies
Ten Ways to Make Marketing Pay
Ten Ways to Market on the Web
Appendix About the CD
Index
Table of Contents provided by Publisher. All Rights Reserved.

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Marketing Kit for Dummies

Summary

Author Biography

Table of Contents

Supplemental Materials