Part Two Buyer Behavior and Target Market Selection
135
(112)
Marketing Research and Information Systems
136
(27)
Target Markets: Segmentation and Evaluation
163
(30)
Consumer Buying Behavior
193
(28)
Organizational Markets and Buying Behavior
221
(26)
Part Three Product Decisions
247
(100)
Product Concepts
248
(21)
Developing and Managing Products
269
(24)
Branding and Packaging
293
(26)
Services
319
(28)
Part Four Distribution Decisions
347
(82)
Marketing Channels and Supply Chain Management
348
(25)
Wholesaling and Physical Distribution
373
(28)
Retailing
401
(28)
Part Five Promotion Decisions
429
(84)
Integrated Marketing Communications
430
(25)
Advertising and Public Relations
455
(28)
Personal Selling and Sales Promotion
483
(30)
Part Six Pricing Decisions
513
(50)
Pricing Concepts
514
(21)
Setting Prices
535
(28)
Part Seven Implementation and Electronic Marketing
563
(62)
Marketing Implementation and Control
564
(31)
Marketing on the Internet
595
(30)
E- Marketing
625
Appendix A Careers in Marketing
A-1
Appendix B Financial Analysis in Marketing
B-1
Appendix C Sample Marketing Plan
C-1
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