Marketing Management

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Marketing Management by Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; Goodman, Malcolm; Hansen, Torben, 9780273718567
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  • ISBN: 9780273718567 | 0273718568
  • Cover: Hardcover
  • Copyright: 8/9/2009

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The first European edition of Marketing Managementreinvigorates this classic text by exploring the challenges 21st century marketing managers face.
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