The Marketing Plan Handbook

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The Marketing Plan Handbook by Chernev, Alexander, 9781936572021
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  • ISBN: 9781936572021 | 1936572028
  • Cover: Paperback
  • Copyright: 9/1/2011

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Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, "The Marketing Plan Handbook" outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results.