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- ISBN: 9780415151337 | 0415151333
- Cover: Hardcover
- Copyright: 8/7/1997
Marketing in Publishingoffers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing,Marketing in Publishingis an essential resource for marketing professionals.