- ISBN: 9780415151344 | 0415151341
- Cover: Nonspecific Binding
- Copyright: 7/22/1997
Marketing in Publishingoffers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing,Marketing in Publishingis an essential resource for marketing professionals.