Marketing Research

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Marketing Research by Burns, Alvin C.; Bush, Ronald F., 9780130144119
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780130144119 | 0130144118
  • Cover: Hardcover
  • Copyright: 12/1/1999

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Appropriate for introductory undergraduate business and marketing courses in Marketing Research. Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughoutincludes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.
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