Marketing Research

, by ;
Marketing Research by Burns, Alvin C.; Bush, Ronald F., 9780130144119
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780130144119 | 0130144118
  • Cover: Hardcover
  • Copyright: 12/1/1999

  • Buy Used

    Usually Ships in 2-4 Business Days

    $77.42
  • Buy New

    Currently Available, Usually Ships in 24-48 Hours

    $103.75

Appropriate for introductory undergraduate business and marketing courses in Marketing Research. Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughoutincludes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.

You might also enjoy...

Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button