Marketing Research with SPSS

Only through the perspective of an insider can one truly grasp the complexities and rapid developments of marketing research. Focused on offering real data, real people, and real research, the authors of the new Eighth Edition of Marketing Research with SPSS are at the forefront of developments in market research, and offer readers an insight into the latest thinking and trends in the field.

Through a practical and applied approach, this text will prepare students to become effective consumers of market research by introducing actual data samples, professors in the field, and real-world case problems.