Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption by Hackley,Chris, 9780415208598
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  • ISBN: 9780415208598 | 0415208599
  • Cover: Hardcover
  • Copyright: 4/27/2001

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Marketing is at the center of the boom in business education. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. It draws on a wide range of up-to-date European and North American case studies.