Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption
, by Hackley,ChrisNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780415208598 | 0415208599
- Cover: Hardcover
- Copyright: 4/27/2001
Marketing is at the center of the boom in business education. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. It draws on a wide range of up-to-date European and North American case studies.