Marketing Study Guide

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Marketing Study Guide by Pride, William, 9780618474479
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  • ISBN: 9780618474479 | 0618474471
  • Cover: Paperback
  • Copyright: 4/7/2005

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Written by the text's authors, this printed supplement helps students to review and integrate key marketing concepts. The guide contains questions different from those in the online study aids and e-Study CD, and includes chapter outlines as well as matching, true/false, multiple-choice, and abbreviated case sample test items with answers.
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