Marketing University Outreach Programs

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Marketing University Outreach Programs by Foster; Ralph S, 9781560246107
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  • ISBN: 9781560246107 | 1560246103
  • Cover: Hardcover
  • Copyright: 3/3/1995

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Seventeen contributors describe the marketing strategies of successful programs used to extend the resources of a university to the public through extension, public service, and continuing education programs. This book helps professionals in these fields, as well as other educators, to understand marketing as a process which is very similar to familiar models of educational program design and delivery used in university extension.
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