Marketing Works

'Marketing Works' sets a new standard for textbooks on marketing for small business. The authors have harvested the knowledge from working with Fortune 200 companies to give small business owners and operators brilliantly simple strategic insights for their marketing that can be immediately implemented.What distinguishes this book from all other books on marketing is the fact that the authors not only write in a language that is most accessible, but have provided marketing strategies in a format that lend themselves to effective implementation by small businesses. Marketing Works lays out, simply and practically, a step by step process of how a small business owner can effectively leverage marketing techniques to maximize the potential of their own business, regardless of the market they operate in.Marketing Works outlines a marketing process that small business operators can adopt at their own pace, providing real life examples for consideration, succinct summaries and worksheet templates that can be easily incorporated into a marketing plan.