Marketing W/Student CD-ROM and PowerWeb

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Marketing W/Student CD-ROM and PowerWeb by Etzel, Michael J.; Walker, Bruce J.; Stanton, William J., 9780072553727
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  • ISBN: 9780072553727 | 0072553723
  • Cover: Paperback
  • Copyright: 5/29/2003

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Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.