Marketing Your Church Concepts and Strategies

For pastors and parish councils to develop and evaluate their strategies of marketing of the parish. Helpful, practical, and common-sense wisdom that will increase your visibility.

Introduction

1

(1)

Marketing - What Is It?

1

(10)

Broadening the Marketing Concept to Churches

2

(1)

Challenges Facing Churches

3

(3)

Factors Inhibiting Church Marketing

6

(1)

Benefits of Church Marketing

7

(2)

Plan of this Book

9

(2)

Defining a Marketing-Oriented Church

11

(13)

What Is Meant by a Marketing Orientation?

11

(2)

Churches: Production-Oriented vs Marketing-Oriented

13

(3)

4 P's of Church Marketing

16

(5)

Implications for a Marketing-Oriented Church

21

(3)

Market Segmentation for Churches

24

(11)

Rationale for Church Market Segmentation

24

(1)

Bases of Segmentation

25

(4)

Segmentation Strategies

29

(2)

Examples of Church Market Segmentation

31

(2)

Implications

33

(2)

Marketing Research for Churches

35

(21)

Introduction

35

(2)

Common Objections Towards Marketing Research

37

(4)

A Marketing Research Process for Churches

41

(1)

Determine Research Purpose

42

(1)

Exploratory Research

42

(4)

Formal Research

46

(6)

Data Analysis

52

(1)

Conclusions and Recommendations

53

(1)

Implications for Churches Conducting Marketing Research

54

(2)

Developing a Marketing Plan for Churches

56

(13)

Benefits of Planning

57

(2)

Types of Planning

59

(1)

Suggested Marketing Plan Format for Churches

60

(7)

Implications of Planning

67

(2)

Product, Place, and Price Issues for Churches

69

(12)

Introduction

69

(1)

Product

70

(7)

Place

77

(1)

Price

77

(1)

Implications

78

(3)

Promotional Decisions for Churches

81

(17)

Introduction

81

(2)

Communication Process Model

83

(2)

Types of Communication

85

(3)

Inappropriate Promotional Strategies for Churches

88

(3)

Promotional Tactics

91

(5)

Implications

96

(2)

Direct Mail: An Appropriate Strategy for Churches

98

(13)

Introduction

98

(1)

Benefits of Direct Mail

99

(4)

Limitations of Direct Mail

103

(1)

Direct Mail Tactics

104

(5)

Implications

109

(2)

Attracting Baby Boomers Back to the Church

111

(13)

Introduction

111

(2)

Characteristics of Baby Boomers

113

(2)

Abandoning the Church

115

(3)

Strategies to Attract Baby Boomers

118

(6)

Benefits for a Marketing Orientation

124

(1)

Introduction

124

(1)

Specific Benefits

125

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Marketing Your Church Concepts and Strategies

Summary

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Marketing Your Church Concepts and Strategies

Summary

Table of Contents

Supplemental Materials

Digital License