- ISBN: 9780470043936 | 0470043938
- Cover: Hardcover
- Copyright: 11/30/2006
SUSAN NEGEN is cofounder of WhizBang! Training, where she takes the best of what she learned as an executive for department store giants Bloomingdale's and Macy's and applies it to the independent retail store.
Acknowledgments | ix | ||||
Introduction | 1 | (18) | |||
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2 | (1) | |||
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3 | (1) | |||
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4 | (2) | |||
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6 | (1) | |||
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7 | (5) | |||
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12 | (2) | |||
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14 | (5) | |||
Step One: How to Get New Customers without Going Broke | 19 | (76) | |||
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19 | (11) | |||
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19 | (3) | |||
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22 | (1) | |||
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23 | (1) | |||
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24 | (1) | |||
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25 | (5) | |||
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30 | (34) | |||
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30 | (5) | |||
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35 | (2) | |||
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37 | (11) | |||
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48 | (5) | |||
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53 | (1) | |||
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54 | (10) | |||
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64 | (31) | |||
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64 | (16) | |||
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80 | (2) | |||
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82 | (2) | |||
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84 | (2) | |||
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86 | (2) | |||
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88 | (7) | |||
Special Section: The Traditional Media | 95 | (9) | |||
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95 | (9) | |||
Special Section: Copywriting for Retailers | 104 | (23) | |||
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104 | (21) | |||
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125 | (2) | |||
Step Two: Turn a First-Time Buyer into a Regular Customer | 127 | (28) | |||
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127 | (4) | |||
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127 | (1) | |||
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128 | (3) | |||
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131 | (15) | |||
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131 | (10) | |||
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141 | (2) | |||
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143 | (3) | |||
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146 | (9) | |||
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147 | (2) | |||
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149 | (6) | |||
Step Three: Get Your Customers to Shop More Often | 155 | (70) | |||
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156 | (6) | |||
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157 | (2) | |||
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159 | (3) | |||
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162 | (30) | |||
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162 | (14) | |||
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176 | (10) | |||
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186 | (4) | |||
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190 | (2) | |||
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192 | (33) | |||
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192 | (6) | |||
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198 | (18) | |||
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216 | (6) | |||
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222 | (3) | |||
Step Four: Keep Your Customers for Life | 225 | (14) | |||
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225 | (7) | |||
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225 | (1) | |||
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226 | (1) | |||
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227 | (1) | |||
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227 | (1) | |||
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228 | (1) | |||
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229 | (3) | |||
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232 | (7) | |||
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232 | (4) | |||
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236 | (2) | |||
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238 | (1) | |||
Conclusion | 239 | (2) | |||
Index | 241 |
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