Marketplace Lifestyles in an Age of Social Media: Theory and Methods

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Marketplace Lifestyles in an Age of Social Media: Theory and Methods by Kahle; Lynn R, 9780765625618
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  • ISBN: 9780765625618 | 076562561X
  • Cover: Nonspecific Binding
  • Copyright: 8/15/2012

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Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current
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