Mass Media and Drug Prevention : Classic and

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

Foreword	p. ix
Preface	p. xi
Introduction, Early Theories, and Research
Introduction	p. 3
The Evolution of Mass Media and Health Persuasion Models	p. 19
Promising Strategies for Media Health Campaigns	p. 35
Contemporary Theories and Research
Using Interactive Media Tools to Test Substance Abuse Prevention Messages	p. 67
The Role of Theory in Developing Effective Antidrug Public Service Announcements	p. 89
Attention, Persuasive Communication, and Prevention	p. 119
Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors	p. 145
Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcements	p. 163
Intermediate Outcomes from a Life Skills Education Program with a Media Literacy Component	p. 187
Summing up
High-potential Mediators of Drug-Abuse Prevention Program Effects	p. 215
A Meta-analysis of the Effectiveness of Mass-Communication for Changing Substance-use Knowledge, Attitudes, and Behavior	p. 231
The Media and Drug Prevention Programs	p. 259
About the Authors	p. 279
Author Index	p. 289
Subject Index	p. 299
Table of Contents provided by Syndetics. All Rights Reserved.

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Mass Media and Drug Prevention : Classic and Contemporary Theories and Research

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Table of Contents

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