Mass Media and Drug Prevention : Classic and Contemporary Theories and Research

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Summary

The 17th book in the Claremont Symposium Series that highlights new developments on the cutting edge of applied social psychology.

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Foreword
Preface
Introduction, Early Theories, and Research
Introduction
The Evolution of Mass Media and Health Persuasion Models
Promising Strategies for Media Health Campaigns
Contemporary Theories and Research
Using Interactive Media Tools to Test Substance Abuse Prevention Messages
The Role of Theory in Developing Effective Anti-Drug Public Service Announcements
Attention, Persuasive Communication, and Prevention
Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors
Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcements
Intermediate Outcomes From a Life Skills Education Program With a Media Literacy Component
Summing Up
High-Potential Mediators of Drug-Abuse Prevention Program Effects
A Meta-Analysis of the Effectiveness of Mass Communication for Changing Substance-Use Knowledge, Attitudes, and Behavior
The Media and Drug Prevention Programs
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