Maverick Marketing

Maverick Marketing '¦ Trailride into the Wild West of New Marketing, by Tom Hayes, offers Chief Executive Officers, Chief Marketing Officers, marketing personnel, and business students new insights into the dynamic and 'œmaverick'� marketing culture that drives many innovations companies. Maverick Marketing provides numerous case studies and real life examples of 'œmaverick'� strategies and tactics. Hayes's Maverick Marketing begins with the premise that larger marketers in today's Wild West of New Marketing can no longer leave 'œmaverick'� activities to the smaller, scrappy companies due to the rapidly changing business environment. Maverick Marketing is a 'œmust read'� for every marketer and a 'œmust have'� reference book. Joseph Campinell, President of L'Oréal Consumer Products in the USA says 'œ... truly entertaining and dead on the mark for laser targeting today's 'I'm-in-charge' consumer. The must-read equivalent of The Joy of Sex for anyone remotely involved in marketing and communication '¦'�