Maximizing Lead Generation The Complete Guide for B2B Marketers
, by Stevens, Ruth P.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780789741141 | 0789741148
- Cover: Paperback
- Copyright: 7/5/2011
Maximizing Lead Generationbrings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketing and lead nurturing. World-renowned lead generation expert Ruth Stevens covers all this, and more: Linking lead generation and management to salesforce productivity Building a marketing database that offers real competitive advantage Identifying the media that work today - and avoiding the ones that don't Developing and executing highly-effective campaigns, step-by-step Achieving excellence in response planning and management Qualifying leads: Separating wheat from chaff Using new Lead Nurturing techniques to convert "duds" into "diamonds" Tracking campaign results and demonstrating value Anticipating the fast-evolving future of lead generation