The McGraw-Hill 36-Hour Course: Online Marketing

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Summary

More than 150,000 books sold in the 36-Hour series!A crash course on the most active marketing platform today

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Preface	p. ix
Acknowledgments	p. xi
Introduction	p. xiii
Building an Online Marketing Foundation	p. 1
Planning the Website	p. 19
Building the Website	p. 35
Content Marketing	p. 53
Blogging	p. 71
Social Media Marketing	p. 99
Web Analytics	p. 119
Search Engine Optimization	p. 137
Online Advertising/Search Engine Marketing	p. 157
E-Mail Marketing	p. 173
Online Public Relations	p. 193
Managing Multitasking Web Marketing	p. 211
Answer Key	p. 233
Index	p. 245
Instructions for Accessing Online Final Exam	p. 255
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