Mean Business How I Save Bad Companies and Make Good Companies Great

He's been dubbed "Chainsaw Al" and "Rambo in Pinstripes." He has also been hailed byBarronsas "America's premier turnaround artist." Now, Al Dunlap, who transformed the once-ailing Scott Paper into a Wall Street success story, shares his battle-tested strategies for revitalizing sluggish companies inMean Business. Here is the inside story of Dunlap's quest to make Scott once again a world-class competitor. Along the way, Dunlap provides invaluable, must-read lessons for everyone struggling to meet the tough, competitive challenges of today's business world.

Albert J. Dunlap, a graduate of West Point, has had a thirty-five-year career in business. He has held top positions at numerous companies, including Sterling Pulp & Paper, American Can, Lily-Tulip, Diamond International, Crown-Zellerbach, Consolidated Press Holdings of Australia, Scott Paper, and, most recently, the Sunbeam Corporation, where he is Chairman and Chief Executive Officer. He lives in Boca Raton, Florida.

Why Did I Call This Book Mean Business?
PART I
Saving a Fallen Giant
1. Paper Thin: A Microcosm of Bad Business
2. Shock Therapy
PART II
Four Simple Rules
3. Rule 1: Get the Right Management Team
4. Rule 2: Pinch Pennies
5. Rule 3: Know What Business You're In
6. Rule 4: Get a Real Strategy
PART III
Who I Am and Where I Come From
7. "A Nothing Kid from Hoboken"
8. Rambo In Pinstripes (aka "Chainsaw Al")
PART IV
Dunlapping the Corporation
9. Look Under "M" for Marketing
10. Fire All the Consultants
11. Real Jobs, Real Cuts
12. The Best Bargain Is an Expensive CEO
13. Whose Company Is It, Anyhow?
14. Boards of Directors, God Forgive Them
15. Feed a Company, Starve a Culture
16. Impressing the Analysts
17. Now There's a Bright Idea
18. Fighting Words
Acknowledgments
Index