Measuring Bias on Television

"Exploring the important issue of impartiality in news reporting, with special reference to news broadcasting on television, this book examines the position of impartiality or bias within the context of news objectivity by exploring the many accusations of bias, accusations that are generally characterized by aggrieved parties claiming to have been treated unfairly, misrepresented, or underrepresented."

Barrie Gunther is a professor of journalism and the director of research in the department of journalism at the University of Sheffield.

Defining the Issue	p. 3
Perspectives on Determining Impartiality	p. 21
Cognitive Aspects of Bias: Output Perspectives	p. 37
Evaluative Aspects of Bias: Output Perspectives	p. 53
Cognitive Aspects of Bias: Subjective Audience Perspectives	p. 87
Cognitive Aspects of Bias: Objective Audience Perspectives	p. 107
Evaluative Aspects of Bias: Audience Perspectives	p. 127
Television, the Future and Bias	p. 157
References	p. 165
Index	p. 185
Table of Contents provided by Blackwell. All Rights Reserved.

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Measuring Bias on Television

Summary

Author Biography

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Measuring Bias on Television

Summary

Author Biography

Table of Contents

Supplemental Materials

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