Media and Cultural Studies Keyworks

Revised and updated with a special emphasis on innovations in social media, the second edition of Media and Cultural Studies: Keyworks stands as the most popular and highly acclaimed anthology in the dynamic and multidisciplinary field of cultural studies. Features several new contributions with a special emphasis on topics relating to new media, social networking, feminist media theory, and globalization Includes updated introductory editorials and enhanced treatment of social media such as Twitter and YouTube

Meenakshi Gigi Durham is Associate Professor of Journalism and Mass Communication at the University of Iowa. She has published widely on feminist media studies and related critical approaches, especially those of race, class, and sexuality. She is the author of The Lolita Effect (2008).

Douglas M. Kellner is George Kneller Chair in the Philosophy of Education at UCLA and is the author of many books on social theory, politics, history, and culture, including Television and the Crisis of Democracy (1990); The Persian Gulf TV War (1992); Media Culture (1995); Media Spectacle (2003); From 9/11 to Terror War: the Dangers of the Bush Legacy (2003); and Cinema Wars: Hollywood Film and Politics in the Bush-Cheney Era (Wiley-Blackwell, 2009).

Preface to the Second Edition	p. ix
About the Editors	p. xi
Adventures in Media and Cultural Studies: Introducing the KeyWorks	p. 1
Culture, Ideology, And Hegemony
Introduction to Part I	p. 27
The Ruling Class and the Ruling Ideas	p. 31
(i) History of the Subaltern Classes; (ii) The Concept of “Ideology”; (iii) Cultural Themes: Ideological Material	p. 34
The Work of Art in the Age of Mechanical Reproduction	p. 37
The Culture Industry: Enlightenment as Mass Deception	p. 53
The Public Sphere: An Encyclopedia Article	p. 75
Ideology and Ideological State Apparatuses (Notes Towards an Investigation)	p. 80
Social Life And Cultural Studies
Introduction to Part II	p. 89
(i) Operation Margarine; (ii) Myth Today	p. 95
The Medium is the Message	p. 100
The Commodity as Spectacle	p. 107
Introduction: Instructions on How to Become a General in the Disneyland Club	p. 110
Base and Superstructure in Marxist Cultural Theory	p. 115
(i) From Culture to Hegemony; (ii) Subculture: The Unnatural Break	p. 124
Encoding/Decoding	p. 137
On the Politics of Empirical Audience Research	p. 145
Political Economy
Introduction to Part III	p. 163
Contribution to a Political Economy of Mass-Communication	p. 166
On the Audience Commodity and its Work	p. 185
A Propaganda Model	p. 204
Not Yet the Post-Imperialist Era	p. 231
Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economy	p. 242
(i) Introduction; (ii) The Aristocracy of Culture	p. 249
On Television	p. 253
The Politics Of Representation
Introduction to Part IV	p. 263
Visual Pleasure and Narrative Cinema	p. 267
Stereotyping	p. 275
The Readers and their Romances	p. 283
Eating the Other: Desire and Resistance	p. 308
Booty Call: Sex, Violence, and Images of Black Masculinity	p. 318
British Cultural Studies and the Pitfalls of Identity	p. 337
Under Western Eyes: Feminist Scholarship and Colonial Discourses	p. 347
Hybrid Cultures, Oblique Powers	p. 365
The Postmodern Turn, New Media And Social Networking
Introduction to Part V	p. 383
The Precession of Simulacra	p. 388
Postmodernism, or the Cultural Logic of Late Capitalism	p. 407
Feminism, Postmodernism and the “Real Me”	p. 433
Postmodern Virtualities	p. 442
Quentin Tarantino’s Star Wars?: Digital Cinema, Media Convergence, and Participatory Culture	p. 452
Alternative and Activist New Media: A Genre Framework	p. 471
Social Network Sites: Definition, History, and Scholarship d. m. boyd	p. 491
Globalization And Social Movements
Introduction to Part VI	p. 507
Disjuncture and Difference in the Global Cultural Economy	p. 511
The Global and the Local in International Communications	p. 524
The Homeland/Aztlán	p. 539
The Processes: From Nationalisms to Transnationalisms	p. 545
Globalization as Hybridization	p. 567
(Re)Asserting National Television and National Identity Against the Global, Regional, and Local Levels of World Television	p. 582
Oppositional Politics and the Internet: A Critical/Reconstructive Approach	p. 597
Acknowledgments	p. 615
Index	p. 619
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Media and Cultural Studies Keyworks

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