Media & Culture An Introduction to Mass Communication

Get to the heart of the AI revolution and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture.

1 Media, Culture, and Communication: A Critical Approach
Part 1: Interactive Media2 The Internet, Social Media, and AI3 Digital Gaming and the Media Playground
Part 2: Sounds and Images4 Sound Recording and Popular Music5 Popular Radio and the Origins of Broadcasting6 Television: From Broadcasting to Streaming7 Movies and Visual Storytelling
Part 3: Words and Pictures8 Newspapers and Magazines: From Print to Digital Brands9 Books and the Power of Print
Part 4: Strategic Communication10 Advertising and Commercial Culture11 Public Relations and Framing the Message
Part 5: Democratic Expression and the Mass Media12 Media Economics and the Global Marketplace13 The Culture of Journalism: Values, Ethics, and Democracy14 Why and How to Do Media Research15 Legal Controls and Freedom of Expression
Case Study: A Guide to Identifying Fake News