Media Economics: Theory and Practice

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Media Economics: Theory and Practice by Alexander,Alison, 9780805845808
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  • ISBN: 9780805845808 | 0805845801
  • Cover: Paperback
  • Copyright: 11/1/2003

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This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec
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