Media Economics : Theory and Practice

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Media Economics : Theory and Practice by Alexander, Alison; Owers, James; Carveth, Rodney A.; Hollifield, C. Ann, 9781410609687
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  • ISBN: 9781410609687 | 1410609685
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  • Copyright: 12/13/2003

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This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec