Media Economics Understanding Markets,

Provides a thorough introduction to economic concepts and principles and their application to the media industries. Fully updated text reflects the growth and impact of the Internet, globalization of media and other technological advances. Softcover.

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.

Preface

vii

I. INTRODUCTION

Why Study Media Economics?

3

(10)

II. PRINCIPLES OF MEDIA ECONOMICS

Economic Concepts

13

(13)

Understanding the Market

26

(16)

Evaluating Media Markets

42

(17)

III. THE BROADCAST, CABLE AND SATELLITE TELEVISION AND INTERNET INDUSTRIES

The Radio Industry

59

(13)

The Television Industry

72

(14)

The Cable and Satellite Television Industries

86

(16)

The Internet Industry

102

(17)

IV. THE MOTION PICTURE AND RECORDING INDUSTRIES

The Motion Picture Industry

119

(13)

The Recording Industry

132

(15)

V. THE PRINT INDUSTRIES

The Newspaper Industry

147

(14)

The Magazine Industry

161

(11)

The Book Industry

172

(15)

VI. MEDIA ECONOMICS RESEARCH

Issues in Media Economics Research

187

(10)

VII. SUPPLEMENTS

Appendix A: Reference Sources for Media Economics Research

197

(10)

Appendix B: Commonly Used Financial Ratios

207

(2)

Glossary of Key Terms

209

(8)

Index

217

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Media Economics Understanding Markets, Industries and Concepts

Summary

Author Biography

Table of Contents

Supplemental Materials