Media Effects and Beyond: Culture, Socialization and Lifestyles
, by Rosengren,Karl ErikNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780415091411 | 0415091411
- Cover: Hardcover
- Copyright: 11/29/1994
An analysis of the use and effects of television, video and music where the consumer is not seen as a passive "object" but as an active "subject."